Tuesday, May 1, 2018

Why "Junk Drawer" is Maybe the Worst Name for Anything Ever

Hot take: Calling your catchall a "junk drawer" is possibly the worst branding moment since Netflix tried to become Qwikster. That kitchen drawer is, in fact, very precious real estate. A place for all your unplaceable items. A home for the homeless. A shelter for stuff.

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from Apartment Therapy | Saving the world, one room at a time https://ift.tt/2KoyWqJ

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