Monday, November 30, 2015

The Psychology of Why We Prefer Expensive Things

It's hard to ignore the stigma of what's cheap. We've been trained over the years to equate price with value. When faced with two options–for a chair or maybe a picture frame–our minds are hard-wired to think of the more expensive option as being of better quality or more beautifully designed.

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from Apartment Therapy | Saving the world, one room at a time http://ift.tt/1LJ8f7z

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