In an effort to meet consumers where they are, IKEA has started testing out furniture rentals and furniture buyback programs. With an eye toward sustainability, rentals and buybacks would allow the furniture giant to recycle and reuse parts, creating an environmentally friendly way to get commitment- phobic consumers through their doors.
from Apartment Therapy | Saving the world, one room at a time http://ift.tt/2DNe1xK
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