When your product is mainly sold online, how do you counteract the inability for customers to touch and feel your goods? Parachute, maker of bedding and bath textiles, has created Parachute Hotel, an immersive experience in the form of a gorgeous penthouse situated above their Venice, California showroom.
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from Apartment Therapy | Saving the world, one room at a time http://ift.tt/2dZaDm4
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