Whether you're unwinding after a long day at work or gearing up for a romantic night in, very few things can set the mood like lighting some candles. "It's an easy and cost-effective way to transform your environment into something special," says David Seth Moltz, co-founder of fragrance and candle company D.S. & Durga.
In 2015, the U.S. retail sales of candles—not including accessories like hurricanes, matchboxes, and wick trimmers—were an estimated $3.2 billion. Make no mistake, that's a lot of candles, but when you do the math, it's not as many as you'd think. Though stores like Target, Yankee Candle, and Bath & Body Works offer plenty of options for under $30, the industry is chock-full of candles that cost double or triple the price. And once you light that pricey, luxurious wick, it's easy to feel like you're burning your money away.
So what gives? Why are candles so expensive?
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